The act of fitness app design isn’t the easiest. However, based on new research, it is worth every minute you spend on it: according to Statista, health and fitness apps were downloaded almost 600 million times in the first quarter of 2020. Besides, the number of users of these apps reached just under 90 million.
All of this goes to show that it’s a good choice to develop a fitness app in 2021. With that being said, the market for health and fitness apps is a crowded one. That’s why you need to constantly update and improve various aspects of your fitness app design.
KPIs, or Key Performance Indicators, are important factors in each fitness app design that you choose to monitor regularly. By doing so, you’ll keep your app optimized, and your user experience smooth.
We’ve made a list of 8 of the most important KPIs that you’d better monitor, to ensure good acquisition and retention rates for your fitness app design!
1. Permissions and Preferences
If your fitness app design has a sign-up step (which we recommend), it’s better to monitor how many of your users have actually completed this. If the completion rates aren’t high enough, maybe you should shorten this stage a bit.
What’s more, permissions and push notifications play a huge role in tracking activities and increasing user engagement. So, you can also see the percentage of users who have allowed the app to send them notifications or have their location. If the percentage is low, you can optimize the questions the app asks for obtaining this kind of information.
2. User Activity
Another thing to look out for is the number of users who launch your fitness app design on a daily basis, as well as those who use it at least once every month.
It goes without saying that your daily active users (DAU) are of great importance to your success- after all, they have made your fitness app design a part of their day-to-day lives. The higher your DAU rates, the more engaging your users find in the fitness app design.
3. Retention Rates
Retention rates show the percentage of users who have decided to leave your app. Check for those who decide to uninstall your app; perhaps ask them why they’re doing it, so you’ll have some feedback to work on.
Investigating what is making people uninstall your app is quite crucial when you make your own fitness app- by finding the source of the problem and fixing it, you will undoubtedly make your fitness app design more well-liked by your audience.
4. Engagement and Responsiveness
Here’s a question you can answer: How satisfied are your users with your fitness app design? Each user spends a particular amount of time on your app. So, one of the most essential app KPIs is to measure the length of each user session. The longer they stay in your app, the more engaging your app is to them.
5. Market Rankings
We’ve already talked about ASO (App Store Optimization) and the role it plays in bringing your fitness app design to the top. Keywords do the heavy lifting when it comes to ASO, but they’re not the only things to monitor and optimize.
The number of reviews and ratings your app gets also make it appear higher on the app listings, and even get your fitness app design into the lists dedicated to health and fitness apps. Because of this, it’s a good idea to encourage your audience to rate and review the app.
6. Lifetime Value
Lifetime Value or LTV is all the profit a user brings to your app throughout the time of using it. Calculating this will help you with marketing and user acquisition in the future. To increase this value, you need to focus on customer support- this will ensure a loyal community of users and a lower retention rate.
7. Bugs and Problems
ANR (App Not Responsive) sessions should be regularly monitored, so you can see how much your fitness app design freezes or shuts down. Many users uninstall a buggy fitness app quickly, so this is an essential part of monitoring KPIs.
In addition, check for unresponsive gestures- how many times does a user tap, swipe, or pinch somewhere in your fitness app design, and nothing happens? If the number is high, there might be a problem to fix here.
What are the features that your customers use the most? Finding this out can assist you with further updates. Perhaps you can make that popular feature more prominent?
Besides that, you can check for screens in your app that people spend the most amount of time on. What are the particular features or designs that attract people to these parts of your app?
- Want to create and update a fitness app design like no other?
If you want to make your own fitness app, you should know that it’s not possible without a team of experts backing you all the way. With 6thSolution, you can have a team that will create what you want, and will accurately measure all of these key performance indicators- whether simple or complex.
Book a free consultation with us now by clicking here.