When you first decide to develop a fitness app for your brand, it’s easy to get too excited about it and forget the steps that you have to take before it’s in progress. But in fact, these steps are integral to your success, and you can’t just skip them.
With the boom of health and fitness apps in the past few years, now is definitely a good time for you to make your own fitness app. According to Statista, there is going to be an almost $20 billion rise in the users of health and fitness apps between 2019 and 2022.
However, making your own fitness app comes with a few challenges, and decisions that have to be made. In this article, we have gathered 6 major questions that you need to ask and find the answers to, before you start the project to develop a fitness app.
1- What type of fitness app do you want to make?
2- Who wants to use your app?
3- Who are your main competitors?
4- How is your fitness app design going to be?
5- GAre you planning on AI or wearable technology integration?
6- How are you going to monetize it?
Make a workout plan app that’s extraordinary
1. What type of fitness app do you want to make?
More than 97,000 health and fitness apps exist for smartphones and tablets, and if you want to make your brand known, you need to think about the basics first.
Health and fitness apps have a few main types, and each is used for a certain purpose. Do you want to make a workout app, or a tracking app, or maybe a nutrition app? Your fitness app design can even be an original blend of a few or all of the types, which can also become very popular.
Having said that, knowing what you want to make beforehand is important because it influences all the future decisions you have to make when you develop a fitness app.
2. Who wants to use your app?
Our next step is finding the target audience. Based on the type of app you want and your desired fitness app design, you need to do your market research and try to tailor it to the needs of your audience.
For example, do you want to develop a fitness app for athletes only, or want to have a diverse range of users with beginners and advanced students alike? Do you perhaps want to create a fitness app for runners, losing weight, or building muscle? Or all the above?
Age is another factor. 15% of phone users between 18-29 use health and fitness apps, while 8% of people between 30-49 use medical and health apps. That is to say, knowing the statistics help with achieving your plans and making a fitness app design that people would like to use and keep using.
3. Who are your main competitors?
The market for health and fitness apps is quite competitive. For that reason, identifying your biggest competition has its perks- for instance, you can see what they’re doing that’s so popular, or how they’re doing it. Are they making any mistakes? What can you do that improves their fitness app design and can make yours special?
Finding your competitors’ strengths and weaknesses can show you a clear path of what to do, and what to change for the better. This step in your journey to develop a fitness app doesn’t just end here; it’s important to keep an eye on your competition from this point onwards- especially for future updates.
4. How is your fitness app design going to be?
Based on the type of fitness app, it’s time to think about your features. People who use health and fitness apps, use them for specific purposes; however, one thing is common among all of those wishes: they want a smooth and simple app experience.
When you want to develop a fitness app, the UX (User Experience) should be a priority- People want something that’s easy to navigate through, so it’s better that your fitness app design doesn’t have a learning curve.
5. GAre you planning on AI or wearable technology integration?
AI or wearable technology integration can make your fitness app design very unique- On one hand, it provides a better user experience and personalization. On the other hand, it adds a certain sophistication to your app that easily sets you apart from other health and fitness apps.
You need to consider beforehand whether you want to do this or not because it affects costs, market research, user demographics, and so on.
6. How are you going to monetize it?
There are a few ways of monetization when you want to develop a fitness app. Some of them are very popular, and some can affect UX negatively or positively. Remember: you can use a mix of these for a better result. There’s no need to fit any of these structures exactly.
- Monetizing through ads is one way- but using this method means your user experience won’t be as smooth.
- You can also offer monthly subscription fees. Right now, this seems to be the most common method.
- Your app can cost a fee to download in the App Store.
- One other way is to offer a few sessions, exercises, or basic features for free, while charging for the advanced ones- like fitness coach plans, personalized options, etc.
Make a workout plan app that’s extraordinary
The journey to develop a fitness app can be overwhelming if you don’t have the right team of experts behind you. Here at 6thSolution, we make sure to deliver a smooth experience in developing a fitness app that matches the answers to all your questions.
You can contact us now for a free consultation, so we can begin discussing fitness app ideas, an evaluation of development costs, fitness app designs, and more.