It may sound shocking to you, but the younger generations are hardcore fans of health and fitness apps these days. Millennials alone (people born in the ’80s to mid ’90s) spend $7 billion every year on health club memberships. But their love for fitness doesn’t end here.
Apparently, the generation after Millennials has gone even further, with them making up 80% of gym members today. Apart from this, 98% of them own a smartphone, and they depend on their phones for quite a lot of things, including health and fitness apps.
Interestingly, 85% of all gym members spend time working out at home as well, which makes the young generation a great target audience for health and fitness apps.
Besides, research shows that 42% of American users of health and fitness apps were Millennials in 2020. All of these statistics tell us that the time is right for you to develop a fitness app that is geared towards the younger generation.
In this article, we’re going to talk about 5 tips on how to create a fitness app that suits the interests of a young audience.
1- How can you market your fitness app design to a young audience?
2- What kind of health and fitness apps do they like?
3- What sort of visuals should you implement in your app?
4- Is community everything?
5- How can you keep everything new and exciting?
1. How can you market your fitness app design to a young audience?
The younger generation has been practically raised with social media. They spend a lot of time on apps like Instagram, Facebook, and Twitter, which makes social media a great way to introduce them to your brand.
The amazing thing about Millennials and Gen-Z is that it’s easy to keep them engaged using social media. So, create the content that brings them to your social media platforms- giveaways, contests, live streams, and informative materials are all good examples of this.
Also, don’t forget influencer marketing [how to market your fitness app]. Through young social media personalities, you can build trust with your audience, and create a loyal community for your fitness app design.
2. What kind of health and fitness apps do they like?
It’s safe to say that your young audience is not going to wait around for a fitness app design that is faulty, slow, or crashing. In fact, they’re obsessed with the fastest, smoothest health and fitness apps, because they don’t have time to lose. Besides, most of them have full-time jobs that don’t leave them with much time to spend on themselves.
Long story short, make sure to create a smooth user experience that helps them reach their fitness plans with a few taps. Since the young generation and low attention span go hand in hand, any bugs or action failures can make them leave your app.
Plus, make the functions easy to find. If your users have to spend a long time finding the features they want, they’ll uninstall your app and go after other health and fitness apps.
3. What sort of visuals should you implement in your app?
You need to pick a color palette that’s lively and energetic, as well as using animation and illustrations to really take your fitness app design to another level. Moreover, create content that is easy to understand and follow, and doesn’t make your courses too complex.
In addition, use simple icons instead of busy text- this will make your fitness app design more appealing to a younger audience because they appreciate visuals a lot more.
4. Is community everything?
Short answer? Yes. Millennials and Gen-Z love connecting to one another through every aspect of their lives. Naturally, they would want to belong to a community when it comes to fitness, too.
Focusing on group workouts is another way to win their hearts. Nowadays, young people want health and fitness apps that understand their need for socializing- so, an app that helps them connect with many others their age is definitely going to attract a lot of them.
5. How can you keep everything new and exciting?
The young generation is quite big on excitement. That’s why updates matter a lot in their case. Adding new features, illustrations, and designs will keep them excited about using your app in the long term.
Another way of engaging your audience is by using technology. AI is something that is quite popular in the fitness industry, so integrate that into your fitness mobile app design if the budget allows for it. Plus, gamification, discounts, and challenges can set your app apart from the wide array of boring health and fitness apps.
You now know some of the most important tips for creating a fitness mobile app design for your young audience. It’s time to begin working on your app while making the best of this information.
At 6thSolution, we implement all these tips in our fitness app design process, while bringing innovation and originality to the table. If you want to discuss fitness app ideas, or the cost to develop a fitness app, have a free consultation with us here.