With health and fitness apps estimated to generate $1.8 million in revenue in the US in 2024, let’s see how we can make a fitness app that can be a part of this market.
If you want to develop a fitness app, you know that a fitness app design has to be different, that it needs to present something new and exciting to the audience to become popular. How can we manage that?
We talked about different types of health and fitness apps and mentioned that a great app can be a combination of all of them. Now, you can see one or two of the features listed in this article in many apps. However, those successful apps that have a great number of loyal users usually have most (or even all!) of them.
It’s not an easy task to make your own fitness app, but these features make it more simple to ensure high engagement rates from the audience- meaning the old users will keep coming back to your app. If your fitness app design looks detailed and interesting, more people will want to download it as well.
Here are 7 features that can make your fitness app shine:
People enjoy things more when they see that time and effort has been put into a project, only to make something that “they” would like. After all, each of us is a different person, with unique needs and wants. When it comes to fitness, our body and health also come into the mix.
That’s why personalization is beyond important in a fitness app design- it will make for a better user experience. To go even further, you can add your own ideas to the design, and make it even more customizable.
For example, a real-life fitness coach could assess the user’s performance in the first week, and provide a fitness plan accordingly. You can even create a quiz for people to fill out when they download the app and customize their plan based on that.
2. Setting Goals
People use fitness apps in order to achieve something. There’s a reason why the number of downloads for health and fitness apps rises in January of each year [Source]- they want to reach the goals they have set for themselves, or set new goals.
A good fitness app design can address this need by creating a simple and inviting goal-setting process. You need to let the user decide their own goals, and provide a clear path for them to reach the goals.
I can’t stress this enough- community is one of the most important factors when it comes to user engagement and acquisition.
If your app has a community where people can share their progress and ask for advice, it’s more likely for them to achieve their fitness goals- which means they keep using your app.
4. Looking Good
Sure, we shouldn’t judge a book- or in this case, an app!- by its cover. But in reality, that’s what we usually do. When making a fitness app design, don’t make the user interface too complicated- keep it simple and minimalistic.
All the information the user needs should be easily accessible, or they will end up downloading your app and forgetting about it. In addition, don’t make the app busy by using words. A simple icon will do for most parts.
Gamification is when you apply elements of games to your non-game product- and it works brilliantly. By doing something as simple as designing levels for fitness goals, giving scores, badges, and creating challenges, you keep the users excited about the app. They keep checking the app for new updates, and get rewards for achieving a goal. All in all, it does wonder.
There are simply thousands of health and fitness apps out there that all look and feel the same. In order to stand out, you need a fitness app design that has its own character, that feels genuine and unique. Now, a lot of that comes from the aesthetics of it and how it looks, but you can only get so far by relying on the look of your app.
What matters most here is that you develop a fitness app that stays in people’s minds. For example, go crazy with the icon. Don’t just put a picture of muscles on there- think hard about your vision and how you want your app to be remembered.
It sounds like a simple thing, but it’s integral to user engagement. We all live busy lives, and we tend to forget things once or twice. For that reason, sending reminders is a great opportunity to interact with the user while they’re not using the app.
It’s basically your chance to invite them back in; so the reminders shouldn’t be too often to get annoying, and it’s better for them to be witty and funny to really draw the user in.
Want to make your own fitness app?
If you want to cash in this amazing opportunity and become a part of its growing market, 2021 is the best year for you to start. Here at 6thSolution, our experts are ready to discuss your ideas and recommend plans for making the best fitness app design possible.