Learn how to sell online course on your website using the strategies that we offer here. Use any or all of them depending on your goals and result.

You can learn how to plan an online course from scratch by clicking this link. 

Create a sales page (landing page)

The sales page (also called the landing page) has a variety of purposes. For one thing, it typically includes a connection to the checkout tab, which is where the prospect enters the credit card details and pays for and enrols in your course. You certainly need it!

The sales page allows potential buyers to evaluate the course covers, the journey or the ultimate target, and all other necessary information. These specifics can consist of information about the instructor, payment return policy, items included (such as coaching, books, additional materials), testimonials, and more.

Here’s a quick guide to writing a sales page:

  • A headline, including the main interest.
  • A Subheading, which expands on the primary use.
  • An introduction to the problems, which is exactly why visitors should take the course.
  • Course details such as the modules, lessons, tests, and other components.
  • Success stories and testimonials.
  • An overview of all the elements of the course.
  • The price and any pricing options.
  • A return policy.
  • Any FAQs.

There are many ways you can tell this story – as a text, a video or by combining texts and videos.

When your prospects click on a link to purchase, you need to take them to a simple, easy-to-understand checkout page. Even the checkout page may be right on the sales page, and that’s great, too.

If it’s a separate checkout page, it’s better if you can add some of your best testimonials or success stories. Include the money return policy as well as a list of the supplies they are going to get. You can also get back to work with the vital profit you mentioned before.

Then make it clear how much they are spending now. When prospect orders, you need to send them to a thank-you page that lets them know the transaction has been completed.
The sales page, the checkout page, and thank you all make up the sales process. Make sure you take your time crafting those.

Create a lead magnet

lead magnet - sell online course
To sell your online course and boost the sales process, you need a reason for the audience to opt-in to get more information from you.

It will take a while for people to get to know you and your business and decide if they’re going to pay for your course. You will also need to make them realize that your course is worth their money. For instance, you can get people to sign up for a lead magnet, and then, two years later, they might enrol in one of your paid courses.

The ability to gather an email list and then track it over time puts you in a position of guaranteed revenue. Over time, the amount of your transactions in a given month grows. By maintaining and tracking an email database, not only will you get income from the potential customers who happen upon your website in that specific time, but you could also get business from people who have been on the list for some time and have only just decided to get involved with your course.

If you’re new and only have a few subscribers, then even a single purchase can give you the boost you need. In this situation, your funnel’s start will be your lead magnet; it could be a PDF text, a recording, a series of articles, or podcasts.

You could also offer a section of your course at the start of your funnel. You could do it as a free trial, a few preview videos, or maybe a series of videos that take the audience from point A (why they need your course) to point B (buying the course) and all that lies in between. You’re going to have to determine what works best for your business.

Don’t be afraid to offer several lead magnets in addition to a funnel. Not all of your prospects arrive at the same spot. Some need more information, while with others, too much data can lead to boredom. Using multiple lead magnets solves that problem by giving your prospects the option to select and choose what they want to sign up for.

Offer a free trial for your course.

If you want to provide a tried and tested funnel that will take people straight to your course, then making a trial offer or providing a demo video set is a fantastic start. In this scenario, you’re not putting the video previews right on the sales page; instead, you’re giving them to people who are willing to provide you with their email address. If you have their email address, you can deliver videos or a trial in a variety of different ways.

free trial - sell online course

One option is to send them to a specific page that is not password protected. Getting a non-protected page like this is more straightforward but might not be as effective.

Providing them with the login information to your online course is the quickest way to accomplish this.

You allow them to access the course, but providing a free section is a good idea too. Sometimes you might have to rewrite the whole lesson and then disable access to the content you don’t want prospects to have. But you want them to see that something is there, even if they can’t use it until they upgrade.

This preview edition helps them see and explore some of the videos or a part of the course, yet they still understand that they haven’t unlocked the course’s remainder yet. And they’re all drawn to purchase the entire experience.


Build an Email Sequence

Email sequence - sell online course

Ideally, you need two email sequences. The first is for the students of your course. You should invite them to your course and take them through it.

Send these emails as soon as someone opts-in for your course. You want them to keep coming back; therefore, you need to keep helping them.

The second one is part of your funnel.

If you have a lead magnet like a PDF document or a free trial, you need to supply the material that pushes them from email subscribers to paying customers. Ideally, you connect the free subscriber-only content to your premium content and get them to enrol in your course.

Best email marketing tools to sell an online course

To unleash your email sequences’ total capacity, you can use two of the best email marketing tools in the market.

Drip Marketing Automation

Drip is a cloud-based email marketing tool used by various industries including e-learning and marketing and advertising. Main features include workflow automation, multi-channel marketing, personalized email promotions and customer behaviour monitoring.

Active Campaign

ActiveCampaign is a marketing automation platform for small-to-medium sized businesses. It offers customer experience automation software (CXA), which combines email marketing, marketing automation, sales automation, and CRM categories.

Create a private Facebook group

Providing a small community for your potential clients helps them interact with people who have the same problems and solve them.

It is highly recommended to create a private group on Facebook and put the joining link on the landing page to encourage your visitors to download your lead magnet and join the group. This way, you can even add more subscribers to your email list and sell more online courses.

Invite your visitors to follow your Social media accounts.

You need to intrigue your website visitors and users to interact with you as much as you can. Another way to entice them and add them to your community is to encourage them to follow you on social media. Social media has a fantastic ability to capture the user’s attention and make them spend more time on your valuable content.

You can put your social media accounts’ links on the course or lead magnet landing page to invite users to follow you. You can come up with charming sentences like “Don’t miss out on my tips and Q&A live streams” to encourage them.


Reach out to other instructors and offer partnership

Another way to enrich your email list is to approach an instructor who is on the same level as you. You can ask for their cooperation and include your offers in their email campaigns. This way, you can double the size of your list and help another instructor reach their target.
Before doing anything, ask about their user agreement to make sure you are not doing something illegal.

Hold a webinar or a Q&A Session to sell online course

Webinar - sell online course

One of the most beneficial tactics to intrigue your prospects is to hold an online live session. You can discuss the most questioned issues, feedback on some of the specific problems you have discovered, and answer the users’ questions during the webinar.

Announce your upcoming webinar using your email list or promote it on your social media accounts to add more subscribers.

Holding a webinar or a live session can help you build trust with your subscribers. If you manage to help them and answer as many viable questions as possible, you can ensure your plan’s success, making a powerful connection.

The strong bond with your prospect, therefore, leads to more conversion. You can transform your free users into paying customers.

Run Facebook and Instagram ads

Facebook ads

Since the number of users adopting social media is rising day by day, you need to extend your preaching as a coach by running promotions on the most popular social media platforms. Instagram and Facebook are the most popular social media platforms today. So you have both the problem and the solution in your hand.
Make sure to create a compelling post for promotion to sell your online course. You can decide whom you want to target based on their gender, age, and location.


Run a YouTube ad with a success story

There are three main types of video ads that you can invest in on YouTube: TrueView, Preroll, and Bumpers.

TrueView Ads

TrueView advertisements are a common form of YouTube video ads. Advertisers only pay for TrueView advertising as viewers watch or engage with their ad (e.g., tapping on a call-to-action), and videos can be conveniently personalized to share a range of content.

Advertisers only pay if the audience views the ad for at least 30 seconds or before the end of the advertisement or when the viewer takes action, such as clicking on a call-to-action. YouTube allows skippable TrueView ads to be between 12 seconds and 6 minutes in length, and non-skippable TrueView ads to be 15-20 seconds in length.

Pre Roll Ads

If in-stream advertising is non-skippable and can be played before, mid-roll, or after the main video, they are called pre-roll ads, taking between 15 and 20 seconds.

Pre Roll ads give you as much flexibility as TrueView ads do in their content. You can add people, dialogue, audio, and more elements that you think can best reflect your brand in 15 to 20 seconds.


Bumpers are the third and shortest type of YouTube video ad available to you. At just six seconds per bumper, these ad spots play before a viewer’s chosen video.

Bumper video ads obviously can’t tell a good-enough story in just six seconds. Still, they make terrific complements to more extensive video campaigns on a new product launch or event.

What to do

You can use any of the YouTube ad forms to sell online course or promote your business. Make sure to create a success story video to make sure the viewers will visit your landing page.

Success stories are tempting videos that narrate what happens after taking your courses. You can ask one of your clients to feature in your video. Your video should be casual, and you don’t even have to pay a professional filmmaker to create it.