What is email marketing?
Email marketing is the practice of targeting your audience and clients via email. It lets you enhance conversions and sales by delivering valuable information to subscribers and users to help them accomplish their goals.
Email marketing is an effective marketing channel, a type of direct marketing and digital marketing that uses email to promote your business’s items and/or services. It will help keep your customers aware of your new courses or offers by incorporating them into your marketing automation activities. It also plays a crucial role in your marketing campaign with lead generation, brand awareness, partnership building, or customer engagement through various marketing emails.
Benefits of email marketing
Email has become such a standard marketing tool for businesses, partially because it forces the recipient to take some action; the email will stay in the mailbox until it’s read or deleted. Yet email is also one of the most cost-effective resources available.
Email marketing can help you develop a connection with your audience when driving traffic to your blog, social media, or everywhere else you’d like them to visit. You can also segment your emails and target audiences by demographic because you’re only giving people updates that they want to see the most.
Email marketing also helps you run a subject line A/B test or call to action to find the most effective message using email marketing tools.
Here are a few benefits of email marketing:
1. Creating personalized content.
You can customize your campaigns and create personalized content through email marketing.
Personalization may be as minimal as the name of the contact in the email. In general, emails with the recipient’s first name on their subject line have a better clickthrough rate than those that do not.
You can also create personalized content by segmenting your audience so you can send the right emails to the right people. For example, you would choose to send an email marketing campaign to returning users and different one to one-time visitors.
One of the key advantages of email marketing is that the content can be extremely tailored to your audience’s needs. Your emails can have combinations, like various photos or subject lines, to enhance your interaction. You may also create segmented lists based on the level of geography or interaction.
To have a good email marketing campaign, you need to deliver the right email to the right people at the right time. This is where segmentation and personalization will benefit.
2. Collecting feedback and surveys.
Focusing on customer experience helps you expect people to connect, interact and order from your business.
Email marketing is helping you do so. For example, you can send customer satisfaction surveys and collect input from the customer via email.
3. Improving sales.
While email marketing is an efficient marketing tool, it can also improve sales.
Email marketing campaigns can provide goods or services, encourage users to order after leaving their cart, or give exclusive offers to their buyers.
You can easily include messages to encourage purchases through email marketing to an audience that has opted for your messages and updates.
Also, you can use email marketing to automate part of the sales process, which can further improve sales.
4. Communicating with your audience.
There is still a need to increase communication with the audience. If the client thinks they can relate to you, they are more likely to be loyal to your business.
People trust good emails. Let’s say you were being marketed something wrong by a brand that you love—even if you loved to watch the news. If it’s a brand you know, you’ve certainly enjoyed the experience, and it kept you in touch with one of your favorite brands.
Email marketing lets you reach out to a larger audience while communicating effectively with your brand ambassadors. Plus, these emails keep the viewer connected at all times of the year, whether it’s a busy or quiet season.
5. Generating traffic to your site.
When you create great content, how do you distribute it to your audience? You’re more likely to send them an email.
With email marketing campaigns, you will be sending users to your site and enhance your SEO. Plus, you’re going to keep your audience engaged with your brand and your blog.
You must include a call-to-action in each email you send that links to your content. Readers should be able to click through to your site as a result.
6. Sending timely campaigns.
Marketing campaigns of the traditional kind have a time and place but can take months to plan and organize. Then again, you are probably uncertain if people would be prompted to engage with your campaign when the time was right.
However, you can create an entire campaign on shorter notice with email marketing because it doesn’t take as long to plan. Moreover, you should ensure that your recipients receive the email at the appropriate time.
You can segment your audience to ensure you send the right content at the right time.
7. Increasing leads.
By using email marketing, you can maximize your sales as well as your leads. It is even used as part of the inbound method to nurture leads and improve conversions.
For instance, let’s say you downloaded a lead magnet from a website. Then, you start receiving drip emails, which ultimately motivate you to inquire about our platform and book a demonstration.
Sales teams can qualify leads further with email marketing campaigns to not waste time on outdated information. If you are managing lead scoring for your company, you can keep a close eye on whether those leads open your emails or click the links in the email.
8. Reaching the right people at the right time.
Marketing campaigns are successful when they reach the right customers at the right time. Because people constantly check their email inboxes, email marketing is much easier for them to get people’s attention. Their use of multiple devices, such as tablets and smartphones, increases the success of any marketing campaign. As a result, you’re always in front of your audience because you’re top-of-mind.
9. Producing cost-effective campaigns.
Generally speaking, email marketing campaigns are more cost-effective than conventional forms of media, such as direct mail and print.
The product comes with free photoshoots, location fees, printing, mailing and placement, so there’s no need to pay for these extras. All you need is an effective copywriter and graphic artist.
It takes only a short time to produce an email campaign. If needed, you can create an email in one day, which is much more cost-effective than the time it takes to build a direct or print campaign.
Marketers often have time and budget constraints, so email marketing campaigns greatly boost marketing efficiency while also generating revenue and generating leads.
10. Providing more value to your audience.
Providing value to your audience is one of the main reasons for a business to succeed. By adding value even when the customer is not making a purchase, email marketing is a great place to cultivate loyal customers. Additionally, since customers or prospects opted-in, you can use email marketing to provide more resources to contacts interested in what you have to say. If you continuously provide value for your audience, more people will pay attention, and you’ll produce a higher ROI.
11. Having a forum for self-promotion.
Promoting yourself can seem awkward in places where prospects have not opted-in to receive updates about your business. Nevertheless, self-promotion is one of the best ways to acquire customers. No one in your industry will buy from you if you cannot promote yourself and advertise your company.
Since customers opted-in to receive emails from you, you always have an avenue to promote yourself. New products and features, as well as new content, can be introduced by sending out emails. The objective of this kind of self-promotion is to inform customers about things they want to learn about.
12. Owning your media and contact lists.
Social media platforms, including Facebook, Twitter, etc., do not allow you to claim ownership of your contacts or any information you post. Typically, the content and your follower list are owned by the social media platform.
What do you think would happen if social media disappeared tomorrow?
That’s why building an email list is essential for marketers. The list is yours, and you can interact with it regardless of the email provider. Plus, you’ll also own the content that you produce and send as well.